Okay, I’ve seen this image going around for a few weeks and I would like to weigh in.
One fundamental misconception of the #Occupy movement is that it is anti-corporations (and therefor, thanks to decades of successful messaging from business interests, anti-American). By and large, “down with corporations” is not the rallying cry of the movement. While the movement is too broad for any characterization to be applied without moving some to the margins, the general sentiment is against the corporate role in government and the effects of this involvement (eg. legislation tailored to a small percentage of what is putatively a democracy, a lack of accountability for those with financial power). Few want Nikon, Sony, J. Crew, etc. to fail, they just want them to operate within our government and our economy in ways that benefit to totality of the population. Business thriving is important to everybody, but the rewards should be more evenly distributed and the welfare of the workforce that allows business to thrive, through labor and through purchase, should not be gambled. Nothing in this image is hypocritical; people who are not in the executive class work at all these corporations, whose salaries and benefits would be the first casualties of a boycott or anything so broad and stupid. Most of the protesters are organizing against greed, corruption, disenfranchisement and ignorance, not against corporations.